Session Replays

Bathing connoisseur Mikkel Aaland invites us to explore the global renaissance of sauna and sweat-bathing cultures through decades of observation, personal insights, and his evocative, diverse photography. Throughout his explorations, Aaland uncovers a myriad of bathing rituals, each rich in cultural significance and therapeutic benefits. His narrative is both informative and inspiring, offering readers practical insights and pathways to a more enriched, health-focused lifes

This presentation by Dalva Lamminmäki and Maaria Alén explores the Finnish sauna whisk, known as vihta or vasta (using vihta here). A symbol of Finnish folklore, the vihta plays a vital role in folk healing rituals, functioning both as a tool for divination and a method of plant-based medicine. Its use creates a multisensory experience, enhancing both physical and mental well-being. Learn about the cultural significance, traditional practices, and the various ways to inco

Saija Silen , Cultural Heritage Specialist, and Head of Jämsä Sauna Village, who runs a sauna village in Jämsä, Finland, introduces the Sauna Route, a new initiative connecting European sauna culture. Starting in Jämsä and expanding to Sweden, Estonia, Norway, and beyond, the Sauna Route allows travelers to experience saunas across Europe, from historical sites to modern facilities. The route showcases sauna heritage through public saunas, local traditions, museums, arts, and

North America is discovering sauna in new and exciting ways! Join Justin Juntunen of Cedar and Stone Sauna and Alan Jalasjää , podcast host of Kivia Sauna and sauna expert, take a deep dive into the growing sauna market across the continent. Together, they’ll uncover regional trends, innovative developments, and growth opportunities in the burgeoning sauna market. This discussion will delve into the evolving role of public saunas, bathhouses, and wellness providers, offering

Sauna Stories from the Copper Country explores the rich and enduring sauna culture of Michigan’s Copper Country (Kuparisaari) through personal narratives and historical insights. Moderated by Honorary Consul Jim Kurtti , the panel features Barbara Männinen , Haley Goodreau , and Daena and Amanda Mäkelä , each bringing a unique perspective on the region’s deep-rooted Finnish sauna traditions.   Kurtti will provide historical context on Finnish settlement, public saunas, and t

For decades, Finnish diplomats have used the sauna as a unique way to bring together contacts from government, media, think tanks, and business to experience this distinctive part of Finnish culture while discussing current affairs. What started as informal gatherings was later formalized with the founding of the Diplomatic Sauna Society in Washington, DC, in 2008. The society quickly gained popularity, expanding to countries around the world. In this discussion, Press Counse

What are the actual known benefits of sauna bathing and heat therapy? Will going to the sauna once a month confer all the ameliorations touted by the media? How should we use heat and the sauna effectively?   This discussion panel comprises of Associate Professors Ashley Mason from University of California San Francisco, and Ant Shepherd from the University of Portsmouth in the UK. Dr. Mason has been studying the effect of heat therapy on mental health, while Dr. Shepherd’s r

Risto Elomaa , President of the International Sauna Association, brings a global perspective to the sauna tradition. In his talk, he explores the evolving role of sauna culture worldwide, from its deep historical roots in Finland to its growing popularity and adaptations in diverse regions. Risto highlights the ways different countries interpret and integrate sauna into their wellness practices while discussing the importance of preserving authentic sauna traditions. As an ad

Get ready for some "hot takes" with Eero Kilpi , Risto Rice , and Sam Wacha , co-hosts from the famed Upper Bench podcast. This session explores how Finnish-style sauna—a rich, multi-sensory cultural tradition—has been simplified in modern America into a one-dimensional, sweat-centric "hot box phenomenon." He traces its historical and cultural roots, emphasizing the essential elements—earth, air, water, and fire—that create an authentic sauna experience. Highlighting key feat