Session Replays

Join us for a special conversation with five key voices from the floating sauna world across the U.S. and Europe—including perspectives connected to Oslo, often called the floating sauna capital, and Oulu, Europe’s Capital of Culture 2026. The panel brings together sauna operators alongside individuals deeply embedded in directing projects, stewarding movements, and shaping floating sauna culture more broadly. Together, they’ll explore the mechanics of building, operating, an

North America is discovering sauna in new and exciting ways! Join Justin Juntunen of Cedar and Stone Sauna and Alan Jalasjää , podcast host of Kivia Sauna and sauna expert, take a deep dive into the growing sauna market across the continent. Together, they’ll uncover regional trends, innovative developments, and growth opportunities in the burgeoning sauna market. This discussion will delve into the evolving role of public saunas, bathhouses, and wellness providers, offering

For decades, Finnish diplomats have used the sauna as a unique way to bring together contacts from government, media, think tanks, and business to experience this distinctive part of Finnish culture while discussing current affairs. What started as informal gatherings was later formalized with the founding of the Diplomatic Sauna Society in Washington, DC, in 2008. The society quickly gained popularity, expanding to countries around the world. In this discussion, Press Counse

Risto Elomaa , President of the International Sauna Association, brings a global perspective to the sauna tradition. In his talk, he explores the evolving role of sauna culture worldwide, from its deep historical roots in Finland to its growing popularity and adaptations in diverse regions. Risto highlights the ways different countries interpret and integrate sauna into their wellness practices while discussing the importance of preserving authentic sauna traditions. As an ad