Sauna Around the World: From Nordic Tradition to Global Aufguss
- Feb 17
- 1 min read
Updated: Feb 27
What the heck is Aufguss, and why is this ritual becoming so popular around the world as part of sauna culture? For this National Sauna Week 2026 webinar, we bring together a dynamic panel of distinct perspectives—including a Finnish sauna purist, a seasoned Aufguss master, sauna-loving world citizen, and a world-traveling sauna devotee—to discuss, argue, explore, and analyze what is happening to contemporary sauna culture. The conversation ranges from Germany and the Nordic countries to Japan, the UK, the United States, Norway, and beyond, examining how everyday tradition and ritual can be preserved while adapting to new societies. Expect an inspiring and provocative exchange about authenticity, inclusivity, and how the rituals of sauna continue to shape well-being and community worldwide.
Speakers: Robert Heinevetter, Björn Lapakko, and Wendy Liu
Moderator: Minea Herwitz